Choose Your Side

Sean John has created an interesting twist with its Fall 2010 line. The design direction this fall is themed "The Rivalry." This story begins much the same as all great conflicts throughout history. Two opposing forces that wage war for glory and respect on and off the “field”of battle. The privileged, the proper, the pure breed. Its collection consists of a "rivalry" between three warring factions: The Blue Bloods, The Crimsons, and Team Noir. Who's side are you on?

The Blue Bloods (above) are Sean John’s interpretation of what boat-shoe sporting gentlemen behind gilded Ivy League gates are wearing. Heavy on varsity jackets and plaid shirts, the Blue Bloods, “are the epitome of refinement and upper classicism.” Trained and molded to become the “elite.” Their focus lies on the purity of victory. This unwavering mindset creates an attitude of superiority that is admired by many, but hated by those that were not entitled.



The Crimsons are the antithesis of what the Blue Bloods portray. They stand for utilitarianism and purpose while adding their own unique touch. They’re the utilitarian, industrial-inspired revolutionaries with worn-in denim and worker plaids.The everlasting feud continues as battles are won and lost. Friends and foes become the fallen…until one day a handful of members grow a disdain for both sides and unite and give birth to what they call themselves Team Noir.

Team Noir takes both styles to their extremes and fuses the two sensibilities of clean and rough to create an ultimate style of dark chic, refined ruggedness and neo-classicism. This new and mysterious force makes them the new threat to The Crimsons and the Blue Blood and become the envy of all.