Friday, February 5, 2010

Origin of the Brand



Sean “Diddy” Combs has always incorporated his acute sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style.



Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.

To the right is a funny picture I found. Diddy has a stack of hundred dollar bills in his hand and holds up a $1 bill with a confused look on his face like he doesn't know what to do with it!

1 comment:

  1. Love his collection and music... always have. Looking great-- I'll be back looking for more Diddy juice!

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